The current way we are living is not sustainable. We are extracting resources at a tremendous rate, using them up, and chucking them away mindlessly. This open-loop model is putting our planet under immense strain, and is in need of a serious rethink. Global momentum is beginning to shift towards a new, more circular way of thinking. The Green Ring is an organisation that aspires to be at the forefront of this movement. We are rethinking the way that people look at their waste: where others see rubbish, we see opportunity and value.
The Green Ring is a consortium of companies who have redesigned the way we create and dispose of coffee capsules. At present there is a reliance on two non-renewable resources to create coffee capsules: plastics derived from oil and natural gas, and aluminum. Petroleum-based plastics, are the poster boy for an open-loop (cradle-to-grave) lifecycle. They are rarely recycled (around 2% are), and usually end up either stuffed into landfill or incinerated after use.